Privacy Policy

Duchy Headwear Manufactory Limited under the brand name VIBRANTUS operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). VIBRANTUS is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details: Your name, address, billing address, shipping address, phone number, and email address.

  • Financial information: Credit card, debit card, and financial account numbers, transaction details, form of payment, payment confirmation, and other payment details.

  • Account information: Your username, password, security questions, preferences, and settings.

  • Transaction information: The items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as past transaction history.

  • Communications: Information included in your messages to us (e.g., customer support inquiries).

  • Device information: Information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information: Information regarding your interaction with the Services, including how and when you navigate our site.

2. Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: When you create an account, visit/use the Services, communicate with us, or place an order.

  • Automatically: From your device when you browse our website, via cookies and similar tracking technologies.

  • Service Providers: From third parties engaged to enable technology and process information on our behalf (e.g., payment processors, fulfillment partners).

  • Business & Marketing Partners: From non-affiliated third parties and platforms.

3. How We Use Your Personal Information

Depending on how you interact with us, we use your personal information for the following purposes:

  1. Provide, Tailor, and Improve Services: Fulfilling orders, processing payments, managing account preferences, arranging shipping, facilitating returns/exchanges, enabling reviews, and personalizing product recommendations.

  2. Marketing and Advertising: Sending promotional communications via email, SMS, or mail, and showing online targeted ads on our Site or third-party websites.

  3. Security and Fraud Prevention: Authenticating accounts, detecting/investigating fraudulent or illegal activity, and ensuring a safe shopping environment.

  4. Customer Support: Responding to inquiries, maintaining business relationships, and delivering effective service.

  5. Legal Compliance: Complying with applicable laws, subpoenas, court orders, or governmental requests.

4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes:

  • Service Providers: With Shopify, IT vendors, payment processors, analytics providers, logistics/shipping carriers, and customer support channels.

  • Marketing Partners: With advertising networks to display targeted ads based on your online activities.

  • With Your Consent: When you direct or request us to share information with third parties (e.g., social media widgets or integrations).

  • Corporate Affiliates: Within our corporate group.

  • Business Transfers & Legal Protection: In connection with mergers, acquisitions, bankruptcy, or to protect the legal rights and safety of VIBRANTUS, our users, or the public.

5. Relationship with Shopify

Our store is hosted by Shopify Inc. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the e-commerce platform.

Information you submit will be transmitted to and shared with Shopify and third parties located globally. Shopify may also use personal information collected across merchants to provide enhanced personalized shopping experiences. To learn more about how Shopify processes your data, please review the Shopify Consumer Privacy Policy.

6. Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. If you click on external links, you should review their respective privacy and security policies. VIBRANTUS is not responsible for the privacy practices, security, or content of non-affiliated third-party platforms.

7. Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at service@vibrantusvip.com to request its deletion.

8. Security and Retention of Your Information

Security Disclaimer: While we implement robust safeguards (including SSL encryption), no security measures are 100% impenetrable. We cannot guarantee "perfect security," and transmission of data over the Internet is done at your own risk.

We retain your personal information for as long as necessary to maintain your account, fulfill orders, comply with legal obligations, resolve disputes, or enforce agreements.

9. Your Rights and Choices

Depending on your region/jurisdiction (e.g., California, UK, EEA), you may have the following rights regarding your personal information:

  • Right to Access / Know: Request access to the personal data we hold about you.

  • Right to Delete: Request deletion of your personal information.

  • Right to Correct: Request corrections to inaccurate personal data.

  • Right to Portability: Receive a copy of your personal data in a structured format.

  • Right to Opt-Out of Sale/Sharing: Request to opt-out of "targeted advertising" or data "selling/sharing." We recognize Global Privacy Control (GPC) opt-out signals automatically.

  • Managing Marketing Preferences: Unsubscribe from marketing emails anytime using the "Unsubscribe" link in our emails. (Non-promotional emails regarding orders will still be sent).

To exercise any of these rights, please contact us using the information in Section 12 below. We will not discriminate against you for exercising your privacy rights.

10. Complaints & EEA/UK Rights

If you reside in the UK or EEA, you have the right to object to or restrict certain data processing, withdraw consent, or lodge a complaint with your local Data Protection Authority.

11. International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. For international data transfers from the EEA or UK, we rely on recognized mechanisms such as Standard Contractual Clauses (SCCs).

12. Contact Us

If you have questions about our privacy practices, wish to exercise your data rights, or submit an inquiry, please contact us at:

  • Operating Entity: Duchy Headwear Manufactory Limited

  • Customer Support Email: service@vibrantusvip.com